Dima Hrinkevych

A collection of small projects, designed to experiment with design and motion elements that I don’t get to explore during my day job. Sampling song’s existing visual moods I create small lyrical snippets when a particular songs peaks my interest.

A series of short twitter ads to promote speed and effectiveness of Astepro allergy spray, tying it with the football season.

Short 6 second ads to inform people that One A Day has updated its packaging to be more colourful, exiting and attention grabbing!
These new labels should definitely stand out among its competition on the shelf.

Client: RestoraFIBRE
Role: Motion Designer
Agency: Oliver Agency / Bayer team

First video: Quick promo for social channels
Second video: A 3 minute long ad featuring two matches between a Toronto FC pro and two gamers, battling it out on a virtual field.

A lot of static design element were provided by the client / art director.

Client: Adidas

Role: Graphic / Motion Designer

Agency: Oliver Agency

Client: One A Day
Role: Motion Designer
Agency: Oliver Agency / Bayer team

One of two ads designed to promote the health benefits of MegaRed. Ran in-store at Costco (US).

Client: MegaRed
Role: Motion Designer
Agency: Oliver Agency / RB Team

The task was to retool a series of US ads featuring OAD bottles for the Canadian market, using original spots (superless) and 2 static images of the Canadian bottles.

First step was to sample the background from around the bottle and coverup up majority of the original product. Then, motion track Canadian assets, and overlay the new bottles with masked fingers. Add contact shadows as the final touch.

Client: One A Day
Role: Motion Designer
Agency: Oliver Agency / Bayer team

We crafted a series of videos for RSA Canada that test your road knowledge. We utilized YouTube’s title card feature to create an interactive question-and-answer dialogue. We created a light, unified, storyline to tie all the questions together which provided an organic flow from one question to the next. Custom thumbnails were created for every video to offer seamless CTA overlays when it came down to choosing an answer. 

Client: RSA Canada
Role: Design, Animation, Backend Integration
Agency: Ruckus Digital

A collection of maps were created for YouTube influencers to utilize in their videos, as they vlog about their holiday purchases.

Iconic landmarks were illustrated to bring visual familiarity to the map. To avoid cluster, all non-main roads were removed.

Client: Interac
Role: Design, Illustration, Animation
Agency: Ruckus Digital

This summer TimePlay created a handful of interactive experiences for CN Tower. While people wait in line they’ll be able to enjoy a number of games related to CN Tower and Canada overall.

This video was made for the ViewFinder game, where users try to score points by clicking on the right landmark in time. Once the location is selected, players can learn short facts about the landmark.

Client: TimePlay
Role: Design, Animation
Art Director: David Theron

First in a series of videos created for Franklin Templeton investment company. Bottom video is the original that was sent to the client at the time. The one above has some updated visuals and animation to reflect newfound skills.

Client: Franklin Templeton
Role: Storyboard, Design, Illustration (some), Animation
Agency: Ruckus Digital

Client: Franklin Templeton
Role: Storyboard, Design, Illustration (some), Animation
Agency: Ruckus Digital

Client: Franklin Templeton
Role: Storyboard, Design, Illustration (some), Animation
Agency: Ruckus Digital

Client: RSA Canada
Role: Design, Animation
Agency: Ruckus Digital

An animation created for Walmart Canada social channels to promote their Master Card.

Client: Walmart Canada
Role: Design, Animation
Agency: Ruckus Digital

These were concept designed for OLG as part of Carte Blanch competition in 2017.

First concept was based on the fact that most drivers will see a billboard during rush hour being stuck in traffic. Creative is meant to convey that even if you love your job and are willing to go to work every day, you could be much more comfortable right now.

Second and Third would be part of the series that alternate based on the speed clocked by the billboard.

Copy Writer: Ivana Velickovic

In 2017 Home Depot launched a new program called Pro Xtra. I was tasked with designing a mail out piece and creating an updated look for a series of emails that will be sent out under Pro Xtra brand.

The highlighted rectangle in the middle (right side) indicates where the Fuel Savings card went when this letter went out.

This was a set of emails designed to promote a truck give away. 

Leading up to the big reveal we sent out a teaser email that featured mystery box with a countdown to hype up the audience. The box was created with a couple textures and a lot of tinkering to get the right perspective and heaviness.

Different message would be displayed based on what day the email is opened. This, and the clock countdown on the second email was achieved thanks to partnership with Movable Ink.

When time came to reveal the truck, a second email was sent out. Because this contest only ran for 24 hours, we've included a live clock to drive the sense of urgency. The clock module was modeled after RAM 150's dashboard.

Client: The Home Depot
Role: Art Direction, Design, Illustration
Agency: Olson Canada

Our agency was tasked to rebrand and redesign the Boston Pizza website. The goal was to create an impactful layout, full of beautiful imagery, with plenty of white space to avoid clutter.

Originally everything was designed with parallax in mind, but unfortunately later that functionality was scrapped.

Once initial look and feel was established by our ACD, I followed suit with the rest of the layouts. Later writing a style guide for the client and developers, as well as going through an extensive QA stage when the project was nearing its completion.

Creative Director: Dylan Gerard
Associate Creative Director: Matt Grandoni

A series of logo concepts designed for New Era merchandise.

Approvals / copyright pending.

Last week Toronto Star released an article where they broke down (mostly) how jury duty differs from one province to the next. This is an infographic based on that information.

This could definitely use a little more love, but you have to draw the line somewhere when it comes to concept creative and move on to the next project.

Redesing of ReMax’s report. Using provided information I had to create new look and feel for Canada-wide report on the housing market. Once the template was established it had to be applied to every major city in Canada, coast to coast.

Client: ReMax
Role: Design
Agency: Ruckus Digital

The layout had to be designed with social media in mind, to make sure content can be easily chopped up into smaller pieces to display on Facebook and Instagram.
Based on data gathered from real estate agents and brokers.
Designed while contracting for an agency, Ruckus Digital.

Soon after an unfortunate death of Chester Bennington, we organized an in-memorium concert at the Rivoli to raise money for Center for Addiction and Mental Health. A cover band was quickly thrown together and they delivered a great, driven, performance for everyone in attendance. 

A poster for local Chicago event that involves a live improvised session of D&D!

This was an entry into Young Lions 2016 contest. The brief was to promote fight for the environment, and specifically target kids. Emphasize the fact that caring about and for the outdoors should start at a young age, because later on in life it'll just become a good habit.

Creative Partner: Tyler Genovese